There’s no doubt that LinkedIn is a great resource for marketing a business or service.

Unlike consumer focused social networking sites today, LinkedIn specifically aims to connect entrepreneurs and professionals and connect them to relevant networks.
But how important it is to improve your followers on LinkedIn? Having followers or connections is a main fundamental of the site. The logic behind growing your following is pretty obvious – someone that has a long, stable career history but only 15 followers would suggest that something’s not matching up.

There is a big difference between growing your followers and growing connections. The challenge with getting people to follow you is that you need to broadcast a lot. Following is mostly a one way relationship, so you need to give people reasons to do it on a regular basis.

This can be time consuming if you’re not a content creator, so we recommend looking at building your connections and connected network instead. A connection is a mutual relationship that offers much more than a large, potentially disengaged set of followers.
Here are some simple, yet effective ways to grow your connections on LinkedIn.

Start Small

While it might be a little bit overwhelming to build your following on LinkedIn at first, it doesn’t really have to be. You can take a small step by connecting to people you already know. These could be your coworkers, boss, the people in the company you are working in, people in your city, people from your school, people from networking groups, and the like.

Learn About Your Network

When you’re already connected with these people, you can then start connecting with their connections listed on their profiles. But then again, you don’t want to connect with just anybody you find on the site. Using the feeds and tools like Sales Navigator, you can learn about your new connections before you reach out. It’s important to choose the right people to connect with. Do some research and carefully select audiences to connect to before you begin.

Polish Your Profile

As your network or following grows, you can potentially attract new connections and followers that will notice your profile. Of course, whether the decide to connect / follow or not significantly depends on what you have on your profile. So, make sure that as you build your network, you also build your profile. Make sure to use the right keywords and headers that are relevant to your industry.
Here are some key points you want to focus on when polishing your profile:

  • Profile picture – Choose a photo where you look professional.
  • Background picture – Just like choosing a profile picture, choose a picture that will showcase your professionalism. More preferably, choose an image that is relevant to your field.
  • Professional summary – It’s important to give your followers and snippet of who you are professional. Although this should be about you, make sure to focus on how you can describe your professional role than your personal life.
  • Current role – What field you are currently on? What fields are you good at? With short words, let your followers know what job titles they can associate your name with.

Keep in mind that your profile represents you, but it should also speak to your potential audience – your profile needs to be more than just a resume! You want to make sure that it will help you give an impression that you are professional and worth following and connecting with.

Engage With People

The point of any social network is to… be social. Engaging with insights, showing you’re interested and generally talking to people on LinkedIn on a regular basis is a great way to naturally grow your followers and connections.

Post Your Own Content

Writing your own posts or articles, or sharing content from other sources that’s useful to your network is another great way to build your reputation and increase your network. You can tag people in to increase the engagement, and it’s a great way to gather feedback on topics of interest to you.

Make the Most of the Group Feature

Building a big following on LinkedIn is the start of a successful LinkedIn marketing plan. When you’ve established your place on the site, you can start taking further steps by using LinkedIn’s Group feature.
There are two ways to use this feature – join groups or create groups. Now, let’s talk about these two features and how it can help you build a bigger following or network on LinkedIn.

Joining Groups

You can get started by getting involved with existing LinkedIn groups. Actively participating in group discussions will help you build a reputation. Doing this will get your name out there, and this will help people to know who you are. After building your “name” by this kind of participation, you can try to start opening discussions of your own. You’ll see how having a great following on any social network is going to bring in more traffic to the discussions. Of course, this could always be developed using a captivating title and topic.
What you have to remember, however, is that whenever you’re joining a Group on LinkedIn, you shouldn’t be just a “name” – it’s important to be active, helpful, and polite in this virtual community. This is a very effective way to make a presence and get followed on the site.

Creating a Group

Creating a group is another way to go. Once you get familiar with how the Groups feature on LinkedIn works, you can take a little step further to create your own group. This technique will help you to boost your network significantly. Furthermore, it’s going to let you have a stronger reputation within your industry.

You must remember that simply having a LinkedIn Group isn’t always enough. You have to be the “face” of the group. It’s necessary to be actively involved in the discussions, post the most reliable and consistent information, and don’t simply make everything about boosting yourself. Make people feel like you are going to be beneficial for them – this is how they will follow you.

All in all, remember that building a good following on LinkedIn may take time and it takes effort to reap its full potential. You have to be ready to dedicate a great amount of time to build your presence within the site. But then again, with automation tools like Linda to take away some of the leg work, you’ll see how this would be a great investment and it will pay off in no time.